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Video -as many people know- is a powerful tool, especially for online businesses. If you want to leave a lasting impression on your audience, video is the way to go, period. One-third of all internet activity is spent watching videos, why shouldn’t they be watching yours? No matter what you're offering -whether it's a product or service- a truly good product video both informs and inspires viewers to give you their attention, and more importantly, their

If you want to be a great marketer, you need to set a daily routine. More importantly, you need to stick to it. Considering the countless challenges marketers face every day, you simply just can’t coast along. Because guess what? Your brand or company isn’t going to market itself. Actually, that’s not entirely accurate. If you adopt the right strategies in your marketing campaigns, then yes, your brand or company is going to market itself… at least

Marketing can be a tough nut to crack. And that’s not because it’s inherently difficult, but because there’s too much data out there for us marketers to sift through. We’ve all heard of the saying “too much of a good thing is a bad thing,” right? Well, that old adage certainly rings true in this case. That’s not to say that data isn’t important. After all, you can’t hope to make smart business decisions without data-driven insights

Have you ever stopped to wonder where all the personal information you’ve shared online ends? If you’re like the rest of people you probably haven’t, at least until now. The truth is that the internet has drastically changed in recent years the way we communicate and how we handle everyday tasks. Daily we send emails, share important documents, pay bills and purchase goods or services by entering our personal details all online and without even thinking

Creative Digital Marketing is a constant challenge. Mostly because it's a discipline that evolves rapidly and today’s obstacles become gained knowledge in a short-term basis. But, talk about the evolution of digital marketing in recent years it’d take thousands of words. However, as this process is so interesting it's almost impossible to say “no” to the challenge of moving forward a couple of years into the future. And if you think otherwise, then we’ll talk about

As the business grows you’ll notice you need more time spent improving your online presence. This is quite crucial for your expansion, so you most likely need a monthly retainer with an agency… or not? The truth is that many digital marketing agencies are moving away from retainers, because the content, calls-to-action, landing pages, pay per click campaigns and the social media updates are things that change constantly, and require a robust/personalised action plan. But to understand

Guerrilla-marketing is an unconventional marketing strategy that involves the promotion of a product or service in a non-traditional marketing manner and with limited or little funds but I assure you that it is no way related to the popular warfare style! I can pledge this with conformity and with Ho Chi Mi’s blessings! The core objective of any marketing strategy is to create, keep and satisfy the customers. Since its inception, businesses far-and-wide started to utilise

A website is a virtual and visual imprint of a commercial entity with all its facets. Just the other day, my not-so-tech-savvy Granny was going through a new website that is supposed to make the payment procedure of the utility bills easier compared to the manual alternative. However, instead of breezing through the process, she was perplexed while interacting with the portal’s interface! It was comparatively easier for her to interact with payzone.co.uk that my roommates

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